Ayush Jha
Currently shipping e-commerce infrastructure at Aditya Birla Group. DTU alum, Amazon ML Summer School '22.
Scratch the surface
“Unless you’re skipping tests because “it works on my machine.”
— Ayush Jha(recovering optimist, occasional Friday deployer)
“Premature optimization is the root of all evil.”— Donald Knuth
Engineering at the edge of scale.
I'm Ayush — a Software Engineer who loves turning messy, legacy codebases into crisp, high-performance systems.
At Aditya Birla's Birla Pivot, I architect unified product APIs, build Kafka-powered real-time pipelines, and optimize algorithms from O(n²) to O(n). My work has eliminated 80% code duplication, increased operational margins by 18%, and reduced data inconsistency by 95%.
Before that, I engineered a travel-tech platform serving 50+ agencies with 99.9% uptime and shipped a full itinerary engine 20× faster than its predecessor.
When I'm off the clock, I'm grinding LeetCode, building side projects like NimBuild (construction SaaS) and Glimpse (video conferencing), or exploring distributed systems.
Tools I wield.
From frontend polish to backend depth — my stack spans the full product lifecycle.
- ⚛️React
Component-driven UI for production apps
- ▲Next.js
Full-stack React framework with SSR/ISR
- 🟦TypeScript
Type-safe scalable codebases
- 🍃Spring Boot
Enterprise-grade microservices in Java
- 🟢Node.js
High-throughput backend services
- 🐘PostgreSQL
Relational databases at scale
- 🍀MongoDB
Flexible document stores
- 🌀Kafka
Event streaming for real-time systems
- 🔴Redis
In-memory caching & rate limiting
- ☁️AWS
S3, EC2, cloud-native deployments
- 🐳Docker
Containerized microservice delivery
- ⎈Kubernetes
Orchestration at production scale
- ⎈Kubernetes
Orchestration at production scale
- 🐳Docker
Containerized microservice delivery
- ☁️AWS
S3, EC2, cloud-native deployments
- 🔴Redis
In-memory caching & rate limiting
- 🌀Kafka
Event streaming for real-time systems
- 🍀MongoDB
Flexible document stores
- 🐘PostgreSQL
Relational databases at scale
- 🟢Node.js
High-throughput backend services
- 🍃Spring Boot
Enterprise-grade microservices in Java
- 🟦TypeScript
Type-safe scalable codebases
- ▲Next.js
Full-stack React framework with SSR/ISR
- ⚛️React
Component-driven UI for production apps
Where I've built.
Birla Pivot, Aditya Birla Group
Software Engineer · Jun 2024 - Present · Bangalore, India
- Architected unified Product API serving 3 e-commerce channels with Kafka event streaming — eliminated 80% code duplication and cut data inconsistency by 95%.
- Led a refactor removing 5,000+ lines across 111 files; replaced O(n²) recursive algorithms with optimized O(n) iterative solutions featuring cycle detection & pessimistic locking.
- Built an intelligent consignment consolidation system for multi-warehouse logistics — raised operational margin by 18% and reduced empty truck runs by 35%.
- Shipped a scalable ETL pipeline processing 50,000+ SKUs with row-level validation — reduced manual data entry by 90%.
Travaura LLP
Full Stack Developer · Nov 2023 - May 2024 · New Delhi
- Engineered itinerary generation engine — slashed processing from 20 min → 60 sec (95% faster) via intelligent caching & parallel processing; serving 100+ daily itineraries.
- Architected multi-tenant MongoDB with tenant isolation for 50+ agencies; deployed on Azure with AWS S3/Cloudinary CDN — 99.9% uptime.
- Built admin dashboard with CSV parsing (10k+ rows), bulk ops & real-time validation — cut content management time by 70%.
Scroll through the impact.
A sticky storytelling view of engineering outcomes across API architecture, refactoring, and logistics optimization.
Unified Product APIs
Birla Pivot · Scale & consistency
Legacy Refactor at Speed
Complexity reduction
Logistics Optimization
Multi-warehouse planning
Code duplication reduced
Projects that ship.
Construction Project Management Platform
Enterprise mobile-first platform with 50+ REST APIs, real-time WebSocket (STOMP), JWT-based RBAC with 4 permission tiers, QR blueprint annotations, and multi-channel notifications hitting 98% delivery rate.
Video Conferencing Solution
Zoom-inspired privacy-first video platform with real-time communication, personalized scheduling, instant room joins, and past session access — powered by GetStream and Clerk auth.
The story doesn't end here.
If you're building something ambitious — or just want to swap notes on systems and craft — I'd love to hear from you.